Making the Most of Mixed Groups with 5 Tips
I recently wrote about how a donor trip can be used effectively with donors at any stage of the donor cycle. But let’s get real: while some organizations have large enough travel programs to offer different trips for different donors at each stage, many organizations only do one trip (or a handful of trips) a […]
Donor Travel: Is It about Acquisition, Qualification, Cultivation, Solicitation, or Recognition?
I’ve written a lot about having one clear goal for your donor trip.But what should that goal be?Are donor trips about acquiring new donors, cultivating existing donors, or recognizing recent donors?The answer is…all of the above.But it is helpful to distinguish your approach based on where a donor sits in the donor cycle. In fundraising, […]