The future of philanthropy is in major gifts. As government funding changes with each new administration and shifting priorities, it’s getting ever riskier to rely on grants alone. Online campaigns can be short-lived and rarely lead to long-term donors. The funding that prevails with time and trend is the funding that comes from your closest supporters. These people have brought you this far and they will carry your work further if you can show them the impact of their support.
Showing is more powerful than telling. Nothing is more inspirational than experiencing the impact firsthand. You’ve told your story successfully many times through mailings, videos, presentations, and social media, but now it’s time to take it to the next level. Asking for an bigger investment requires a bigger approach. By giving your donors a transformative experience online or in the field, they will be all the more ready to deepen their commitment.
Donors want to be part of your success story. Your donors share your vision and commitment to a better world, and they want to be a part of seeing it happen. They may not all want to be in the spotlight but they do want to know their investment has made an impact.
Adults learn best through experience and exposure. Decades of research in adult learning has proven that we learn and retain the most through hands-on experiences. Remember the feeling you had the first time you saw the impact of your organization’s work? What did that feeling catalyze in you? If you want your donors to experience that same feeling, you’ve got to give them that same experience. Show them the impact and you will see transformations occur.
We thrive because of our differences, not in spite of them. Our lives are made richer by the diversity of life on this planet. We believe in the value of all life and celebrate the vibrancy and complexity that this diversity gives us. Our nonprofit partners are working to uplift human, animal, and environmental life to create a better and more equitable world for us all. Our purpose is to elevate that work by connecting their donors to the mission.