The Diagram of Ethical Storytelling Excellence

This is one of those stories we tell ourselves: That fundraising staff and program staff are not aligned in storytelling. There is a perception that the fundraising staff prioritize the needs of donors, wanting to overly focus on the negative aspects of clients’ lives and commodify their stories into “assets” for the annual appeal. And […]

3 Levels of Ethical Storytelling

The conversation around ethical storytelling has evolved a lot over the years. We used to think of ethical storytelling as a practice of “doing no harm” to our contributors and those featured in the stories. For this, we owe a lot to journalism’s best practices, like getting informed consent, not traumatizing the contributors with insensitive questions, not […]