Ethical Storytelling

Do you struggle to portray your program participants as their own agents of change, while admitting that they also need your organization’s help? Do you worry about jeopardizing the dignity of the people in your stories for the sake of raising money? Do you find yourself debating ethical storytelling principals with colleagues who don’t see eye-to-eye?

We can guide you step-by-step in evaluating your own communications, defining ethical excellence in your storytelling process, and securing buy-in from your team so that you can launch your new strategy with success. Ethical storytelling is about more than the messages themselves – it’s about the entire process, from acquisition of content, to interpretation, to crafting the narrative and measuring its effectiveness. To be successful in transforming your organization’s communications you need to be a change-agent yourself – bringing your entire team and stakeholders along.

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