As fundraising and marketing staff, you understand the why of donor trips, but a challenge you may still face is convincing your colleagues in the program department why they should take time to participate in a donor trip. (If you are wondering how program staff should and shouldn’t be involved in donor trips, see articles […]
Alumni travel and donor travel have some essential differences in the type of participants they attract. I recently met with a colleague from my university days and talked shop over some Portland coffee. He now works at a large university as a major gift officer. We spent quite some time talking about something that is […]
For success in donor travel, it is important to focus on one main goal. People can only really do one thing well at a time, so we need to be focused in our requests. We know this from marketing 101. Campaigns and emails must have ONE clear ask, not “please make a contribution, and share […]
A few ideas about how our organization can contribute to a more equitable world.